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Have you BIN SMART? - 13/09/16
A public engagement campaign aimed at helping Hull residents get their recycling right starts next Tuesday (13 September). A team of ten people has been recruited from across Hull and will be visiting around 40,000 homes to provide help and advice on using the recycling services correctly.

Hull residents currently recycle around 45 per cent of household waste but as much as 18 per cent of what goes in the blue bins contain the wrong items, and it was revealed recently that this is costing the council in excess of £600,000 each year to deal with.

The campaign being launched is called ""Have you BIN SMART today?"" Alongside the public engagement work, residents will be receiving new information packs and will have the chance to meet with the team of Recycling Advisors at locations across the city over the coming months.

Councillor John Black, Portfolio Holder for Waste Management, said:

""The majority of Hull residents recycle and recycle well, but the amount of incorrect materials going in the blue bins is a huge concern for us.

""We need to educate and motivate people to put the right things in the right bins and show how, if we all recycle correctly, it can positively impact the budgets available to protect and develop other key council services.

""Aside from the positive financial impact recycling generates, it's important to our environmental and climate change ambitions, and we take it extremely seriously.""

The campaign has been developed and will be delivered by specialist behavioural change firm EnviroComms who have successfully worked with over 130 other local authorities helping them tackle similar issues.

Doug Sharp, Assistant City Manager, said:

""The level of wrong materials going in the blue bins is a huge problem for the city. It's costing council taxpayers £50k per month more than it needs to and the situation, as it stands cannot continue.

""The work of EnviroComms will help to encourage people to recycle responsibly and boost our efforts to tackle the issue and the drain it brings to resources. As well as demonstrating the best value, EnviroComms have a proven track record for the quality of their campaigns and importantly, have offered employment opportunities for people in Hull.""

Stephen Bates of EnviroComms, said:

""Wherever we work we find that the vast majority of people are all too willing to recycle; they understand the benefits and reasons and participate well.

""I've spent quite a bit of time in Hull already and spoken to many local people and my sense is that this is also the case here. The issue of too much of the wrong stuff going in the wrong bin is likely to be rooted in people believing they are doing the right thing.

""Recycling can be confusing at times and our role will be to overcome this confusion and motivate people to get Bin Smart and recycle right.""

One of the first phases of work will be the assessment of blue bins placed out for collection. Where examples of the wrong materials are excessive, these bins will not be collected and the EnviroComms team will be visiting those properties to explain the problem to the resident.

Doug continued:

""We recognise that not having your bin emptied is an inconvenience, but too many of the wrong materials in people's blue bins increases the cost and can potentially render the entire load collected on that round unsuitable for recycling. This wastes the efforts of everyone else and also contributes to the excessive costs the council has to face. Being more selective on the bins we empty is a necessary part of the process improvement"".

The ""Have you BIN SMART today?"" commences on Tuesday, 13 September and runs through until the end of the year.

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